Search engine optimization SEO Marketing
It's time to get your website ranking on Google!
We all want to get lots of website traffic. Who doesn’t want to attract more customers and more business? Not surprisingly, SEO, or Search Engine Optimization, is the highest marketing priority for most businesses (especially for e-commerce companies). When executed by experts, your website visibility will increase on internet search engines such as Google or Bing. This makes it easy for a consumer within your industry to find you first!
Google’s search engines follow a core algorithm, which rank websites depending on a variety of factors. At Crazy Fox Digital, our SEO experts know what it takes to improve organic SEO results and get your listing to the first page of Google’s search results. SEO marketing specialists in house use statistics to define, measure, analyze, and improve the profitability of your business online and offline. We provide our expertise to clients all over Florida (including West Palm, Delray, Fort Lauderdale, and Miami) and the United States from our office in Boca Raton. Learn how we use these techniques to get your website to organically rank high in search results, attract potential leads, boost conversion rates, and reach a larger target audience!
Our Strategy for Search Engine Optimization
Best SEO Practices in 2019
What is SEO? Search Engine Optimization, is the process of using techniques or strategies to get a high website ranking in the search engine results and as a result, more organic traffic and leads for your business. With 89% of today’s consumers using internet search engines to guide their purchases, establishing a strong online presence is key to succeeding in the global competitive market. So how can you achieve this?
This is where our SEO specialists at Crazy Fox Digital come in! Our experienced SEO experts analyze your business model, market, target demographic, and competitors to build the right optimization campaign for you. We also use some of the following techniques to successfully optimize every page, listing, and even your website structure, to establish the credibility of your website to search engines like Google, Yahoo and Bing.
User Experience, or UX, plays a huge role in SEO Optimization. Why? Google pays attention to your visitor’s reactions when they visit your website. If potential clients click back to search results immediately after landing on your website, your website may be marked as having irrelevant content or bad user experience. A UX-optimized website is easy to navigate, creates a lasting impression on visitors, and has low bounce rates.
Optimizing your website for mobile is also another important factor of UX optimization. Website traffic has been increasingly generated by mobile phones over the past decade. In fact, in 2018, over 50% of traffic worldwide was generated through mobile alone. In response, Google started prioritizing mobile-friendly websites in search results.
So let our UX professionals at Crazy Fox help you with creating and maintaining SEO friendly websites that are aligned to your customer base and Google’s search engine algorithm.
- Hummingbird/Penguin/Panda/Possum Friendly Strategies
- Responsive Website Design / Mobile Friendly
- Page Speed Optimization
Improve Website Architecture
Website architecture, or site architecture, refers to how the pages on your website are arranged. This affects how the search engine indexes and categorizes your website. It also affects the readability and navigation of the website and can make it easy for visitors to follow along your website.
For instance, an important aspect of website architecture is organizing your headings (H1-H6) properly. This is because proper headings makes it easy for search engines to crawl through all the pages, categorize your site, display site links in search results. There are specific rules for using these headers. For instance, you can only have 1 H1 per page and in order for a heading to be indexed, it needs to have its heading to text ratio threshold met.
Let our SEO specialists help you improve your website architecture with the following strategies:
- Boost link authority
- URL Optimization
- Easy Navigation
- XML sitemap
- Robots.txt file
- Heading Structure & Organization
Content is king in Google’s search engine ranking algorithm. This is where our expert SEO copywriters at Crazy Fox Digital can help. Optimizing content includes producing content that attracts the right demographic within your industry and increases customer engagement, trust, and loyalty. This subsequently lowers bounce rate and improves user experience. Content optimization also encompasses incorporating the appropriate keywords throughout your website and at the right frequency. If done incorrectly, your website can be considered webspam and will be heavily penalized in Google’s search engine rankings. (For instance, read here about keyword stuffing, a black hat SEO technique that hurts your website SEO).
The key to SEO marketing includes proper keyword research (read more about keyword research here) and implementation. After we find the industry related terms that your customers use to search for products or services, we incorporate those keywords in the right areas (header, title, and content). Try our FREE SEO analysis tool for a 24 page report, including an analysis of the keywords your website is currently using)
Here are some criteria that our SEO experts use to optimize your website content and thus, your website organic ranking on Google:
- Readability / Fleisch reading score
- Heading to text ratio
- Sentence Structure
- Meta Title, Meta Description, URL
Optimizing and revising your SEO strategy as needed is key to improve your results! This is where Google Analytics comes in. This extremely useful tool, which is included with our SEO packages, reports a number of metrics to help you determine what is performing well and what needs improvement. You can see the source of website traffic, consumer page behavior (average session duration, bounce rate, number of pages visited during the session), lead conversion rates. This can help you note how day-to-day day-to-day additions (blogs, ads, tweets, posts), for example, affect leads or purchases.
This information is also extremely useful to guiding the next steps of SEO optimization. For instance, you can compare lead conversion rates for desktop, tablet and mobile (shown in the picture on left). How do they compare after optimizing your website for mobile usage? Are there any revenue or cost discrepancies between those that indicate a need for improvement on any of those devices?
Website SEO Analysis Tool
This is how SEO works. These principles are important to gaining your users’ trust and improving your online presence. But how do you know where you stand right now? And in comparison to your competitors? Our SEO Marketing experts at Crazy Fox have created this FREE SEO Website Analysis tool for you.
On-Page SEO Pricing Plan
|SEO Service||Custom On-Page SEO|
|One-Time Price Per Page||$150/page|
|Page Title Settings|
|Meta Description Settings|
|Optimized Loading Time|
|ORDER NOW - CLICK HERE|
Now that your business is online, you get to grow…
Clients are Saying
We not only provide SEO and Internet marketing services, but we also offer a wide array of related services. Such additional services include SEO friendly web design, pay per click advertising, affiliate marketing, website audits, social media optimization, branding, and several others.