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What is SEO?
Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic to a website by optimizing content and content structure to align with specific, existing traffic. Aligning the content to match actual search queries identified through keyword and keyphrase research can result in the website being more relative; therefore, more likely to feature in search results.
Why do I need SEO?
SEO encourages search engines like Google to add your company’s website to their database, allowing your website the chance to rank higher in search results. Crazy Fox Digital uses best practice SEO strategies to ensure your website and content are indexed correctly in the search engine’s complex algorithm, making you more visible to existing & prospective customers searching for products & services in your industry.
Organic traffic is free traffic – Relevant quality content and best practice SEO will generate more organic traffic. Providing quality content on your website that addresses the needs of your visitors helps to build trust. This results in more clicks to your site and on your site – this is called ‘conversion rates’. Quality content and SEO will provide an increase in organic traffic that equals long term success of your brand online.
5 Reasons for implementing Search Engine Optimization (SEO)
Your website vs competitors
Site vs site search engine optimization ANALYSIS tool
Where Do You Stand Right Now & How Do You Compare To Your Competitors?
SEO marketing experts at Crazy Fox offer a free SEO Competitor Website Analysis tool. Just plug in your website URL and your competitor’s website URL to complete a site vs site comparison. Discover their keywords and identify why your competition’s website is ranking higher than you in the search results. Tip: We suggest doing a Google search for your target keywords and locations to find out which competitor is ranking first, organically.
Get search engine optimization (SEO)
GET YOUR WEBSITE TO SHOW IN SEARCH RESULTS
Expert SEO Implementation Will Increase Your Website’s Visibility
If your company is trying to target online traffic to boost sales, Search Engine Optimization (SEO) should be on your priority list. When your company’s SEO is on point, search engines such as Google or Bing are better able to understand the content and content structure which will rank your site higher on the search results. SEO drastically increases your chances of being found in search results by prospective customers.
Proper content structure during the SEO process optimizes and improves indexing. Search engines use various algorithms to rank websites based on many factors including:
- Title tags
- Meta description
- Back Linking
- Word Count
When search engines understand your website, they are able to more accurately index the information, which increases its relevance to potential clients.
We Understand the Importance of Organic Traffic
Our SEO specialists continually implement best practices to improve your website ranking on search engines. We understand the importance of driving organic traffic to your website, and how it can dramatically increase your company’s bottom line revenue. Decision making is based entirely on the use of data and statistics in order to effectively define, measure, analyze, and improve the performance of your website.
Your website needs SEO.
Now more than ever!
Get your website to
work for you!
- Target specific audience
- Find smart keywords
- Convert more leads
- Get more visitors
- Make money
a beautiful website is useless if no one can see it
Search Engine Optimization best practices in 2021
take your business to the next level
The first step in the planning stage is developing the website’s architecture. Website architecture prioritizes the order of importance and flow of content throughout the site. Here we determine how many pages your site will consist of and design the layout of the main navigation and dropdown menus. Once the navigation is completed, we look at each page and adjust the content structure- the content structure is divided into six ‘headings’ (H1-H6). Headings are mapped out prior to placing the content in the body of the website.
Our SEO experts work to structure the content so that it feeds into the search engine’s index process, which makes your website more relative to future users. Planning the content structure impacts the path the user will follow to find content relevant to the topic. Planning the content structure for desktop and mobile devices can help reduce your site’s bounce rate (a percentage of visitors who visit your website and leave without taking any action on your site).
Content optimization is the foundation of any website. Optimizing content includes producing content that aims to attract your target market, while increasing customer engagement, trust, and loyalty- Quality content lowers the bounce rate and improves user experience. Content optimization encompasses two important points: Relevant Keywords & Frequency of Keywords. Input too many words and your content could be guilty of “keyword stuffing”, which will negatively affect your website’s ranking.
After determining the specific industry related terms that your customers use to search for products and services in your industry, we place the keywords into the appropriate areas (header, title and content). Try using our free SEO analysis tool to discover which keywords your website is currently using.
Mobile optimization (MUX).
Mobile Optimization is a key part of SEO for improving mobile user experience (MUX). Search engines track visitor’s reactions when they visit your website. If visitors leave immediately after landing on your website, your website may be marked as irrelevant to the search topic or be seen as having a bad user experience. Mobile optimization makes a website easy to navigate as part of improving mobile user experience (MUX), which results in a reduced bounce rate.
Optimizing your website for mobile devices (MUX) is an important factor of User Experience (UX) optimization. Search engines prioritize mobile-friendly websites in the search results. Website traffic generated by mobile devices has increased over the past decade – In 2018, over 50% of website traffic worldwide was generated through mobile alone. Current stats for Q1 of 2020 shows an increase of 52.59% in mobile users. Optimize your website for mobile (MUX) now.
6 Step SEO strategy.
search engine optimization
Outline the project goals and compile a list of potential search terms to identify with the target audience.
User Experience Analysis
Evaluate whether the current user experience (UX) aligns with the target audience and matches outlined project goals.
Research and identify specific keywords used by potential clients and competitors on search engines in your local area.
Structure website content around the relevant keywords; Improve website architecture, mobile responsiveness, and page speed.
Index & Measure
Index the updated website on search engines and allow time for data collection. Use analytics to evaluate and measure website traffic.
Track & Improve
Check website performance, analyze search engine coverage, identify opportunities, and optimize our SEO strategy.
Local search engine optimization.
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